All Speakers Speaker Fernando Herranz Position: Director of Digital Experience Company: Leroy Merlin Fernando Herranz is the Director of Digital Experience & eCommerce at Leroy Merlin Spain. He graduated in Business Administration and Management at the Carlos III University of Madrid and later specialized in Marketing and Internet Advertising at CESMA Business School. Fernando has 22 years of experience in digital marketing management, having dedicated himself to activities such as e-commerce or business development in the digital field in different companies nationwide. Sessions Wed 11 Jun 11:30 - 12:10 Retail Tech Fest Auditorium All type of tickets Retail Tech FesteCommerce El reto de la omnicanalidad: conectando con el consumidor phygital